SEPSTORE VISITS
10
Ad-attributed store visits
D&D / CAMPAIGN RESULTSSEP + OCT
From visibility
to store visits.
Your results, beyond the screen.
package performed
Store visits
Real-world response, measured.OCTSTORE VISITS
11
Ad-attributed store visits Still updating
Each marker represents one attributed store visit.
Visits are attributed to ads using device data, not confirmed sales.
OCT attribution is still updating.
THE SHORT VERSION
Both months delivered more impressions than the Standard package estimate. OCT also delivered more impressions and clicks than SEP.
Explore the full picture01 / YOUR PACKAGE VS. DELIVERY
You got more
visibility.
Standard package
~40,000 impressions / month
Currently published estimate
Package estimateAbove estimate
SEP51,993 impressions+30.0%
OCT66,962 impressions+67.4%
0~40,000 estimate80,000
SEP + OCT combined118,955 impressions
+48.7%above the combined ~80,000 estimate
Compared with the currently published Standard package estimate. Estimates are not guarantees or historical contract terms. Clicks and store visits are reported results, not promised package targets.
02 / EXPLORE THE FULL PICTURE
One metric.
A clearer story.
Compare SEP with OCT.
See what changed and what each number means.
Times your ads were shown
An impression is one display of your ad. One person can see an ad more than once.
+28.8%more impressions in OCT
OCT added 14,969 ad impressions compared with SEP.
All results, side by side
| Metric | SEP | OCT | Change |
|---|---|---|---|
| Ad impressionsTimes your ads were shown | 51,993 | 66,962 | +28.8% |
| Ad clicksClicks on your ads | 387 | 434 | +12.1% |
| ReachUnique devices | 5,414 | 4,479 | −17.3% |
| Click-through rateClicks as a share of impressions | 0.74% | 0.65% | −0.09 percentage points |
More impressions and clicks do not mean every measure increased. Reach and click-through rate were lower in OCT. Reach counts unique devices within each month and is not added across months.
03 / RECORDED LANDING-PAGE ACTIVITY
What happened
on your page.
Recorded website events.
Separate from ad-platform results above.
Calendar-month totals: SEP and OCT. The ad report's SEP campaign crosses into early OCT, so these website months cover a different reporting window. Page views count recorded view events, not unique people. These totals include general website activity, not only traffic from ads.
| Website activity | SEP | OCT |
|---|---|---|
| Landing-page viewsRecorded view events | 1,500 | 1,473 |
| Call-button clicksClicks to open the phone dialer | 43 during campaign 1 prelaunch | 0Recorded clicks |
| Directions clicksClicks on the directions button | 1Prelaunch event | 0Recorded clicks |
A call-button click is not a verified phone call, unique caller, or completed lead. Repeat visits and test activity may be included in recorded events.
A recorded zero means no matching event was stored. It does not prove that no one called or visited, or that tracking captured all activity.
When the call button was clicked
Recorded during the SEP campaign.
3recorded call-button clicks
1 call-button click
1 call-button click
1 call-button click
The SEP calendar total also includes one call-button click and one directions click on SEP 01, before the campaign launched. These prelaunch events are excluded from the campaign timeline and are not presented as campaign outcomes.
No call-button or directions clicks were stored for OCT. No form-step events were stored for either month; this does not confirm that no forms were submitted. These records are not verified calls, leads, store visits, or sales.
TWO WAYS TO EXPLORE
Your results.
In motion or at a glance.
Watch the recap, or keep the graphic
for an easy reference.
01 / MOTION RECAPDownload video
Watch the results come together.
A quick visual walkthrough of store visits and campaign performance.
02 / RESULTS GRAPHICDownload graphic
Everything in one view.
Open the complete comparison or save a copy to share.
04 / CONCLUSION & NEXT STEPS
Build on
the visibility.
A focused plan for month three.
Recommended next steps for discussion.
Your first two months delivered more ad exposure than the currently published Standard package estimate and recorded ad-attributed visits to your store. OCT produced more impressions and clicks, with a smaller audience seeing the ads more often on average.
Our recommendation for month three is to keep the current package and budget in place, then focus on turning that visibility into qualified inquiries and booked measures.
Keep the budget steady
Maintain the current package while testing improvements to the ads and landing page. Use the next round of results to guide any spending changes.
Show more of your real work
Test photos of completed local projects against the existing free-measure ad. Strengthen the page with genuine customer feedback, project examples, and owner information.
Refine the audience
Focus on local and home-improvement audiences. Consider a small test reaching more people with a recent interest in home improvement, after reviewing cost and results.
Review the outcomes together
Look at qualified inquiries, booked measures, quotes, and completed jobs alongside campaign activity. Use that fuller picture to decide what to keep, improve, or change.
The next priority: help more of the right local customers take the next step with D&D.
Review the results